One campaign, a dozen different shapes.
A show campaign has to work everywhere at once: a two-metre lightbox, a half-page magazine ad, a social post, a programme cover. Every format has its own proportions, print specs and deadline.
My job was to make each one feel like the same show, and get it out the door on time.
Same show, every format.
I start from the show’s campaign artwork and rebuild it for each space, rebalancing type, image and sponsor logos so nothing feels squeezed or stretched. Then I prep everything print-ready, from Next Gen lightboxes to Dramatic magazine half-pages.
- Lightboxes & posters
- Magazine & newspaper ads
- Media walls
- Programmes
- Social content
- Education & annual reports
Launch into the 90s and pump up the jam.
A neon-soaked campaign for Albert Belz’s Hyperspace, rolled out to a Next Gen lightbox, a full-page Mindfood ad and social.
Big enough for a media wall.
O le Pepelo, le Gaoi, ma le Pala’ai: taken from a 3.75-metre media wall down to magazine pages and social.
Education, ads and annual plans.
Smaller jobs, same care: youth theatre posters, Dramatic magazine half-pages and the ASB Waterfront Theatre 2024 annual plan.
From the foyer to the city.
A Fine Balance ran from the theatre’s own foyer screens to campus screens, press ads and a Mayoral Drive banner.
Got a show to promote?
Theatres, festivals and events: tell me what’s coming up and I’ll come back with ideas, a timeline and a clear quote.
Start a project