Packaging & label design · Auckland, NZPackaging that gets picked up.
Cans, labels and boxes that stand out on a crowded shelf, look great in a photo and print without drama.
Everything it takes, start to finish.
- Label and can design
- Range and series systems
- Multipacks, boxes and shippers
- Dielines and print-ready artwork
- Mockups for pre-sales and socials
- Tap badges and point-of-sale
One of my favourite briefs.
Craft beer labels are one of my favourite briefs. Since 2021 I’ve designed every Behemoth Brewing Co. release, from the first sketch to the final print files. See my craft beer label design.
Good packaging has a job to do. It has to be spotted from across the fridge, tell people what’s inside in a heartbeat, and still look good on the tenth reorder. I design for all three.
Four steps. No fluff.
One designer from first chat to final file, so nothing gets lost in a hand-off.
- 一
Chat
Tell me what you’re making, who it’s for and when you need it. I’ll come back with a clear quote before any work starts.
- 二
Ideas
I sketch, explore and then show you a focused set of concepts. Not a hundred half-baked options.
- 三
Refine
We shape your favourite together until it feels right, and it reads well at every size.
- 四
Deliver
Print-ready and digital files, set up properly, plus help getting it out the door.
See it in action.
Good to know.
Can you work with my printer or can supplier?
Absolutely. I set up artwork to your printer’s dielines and specs, and I’m happy to talk to them directly so nothing gets lost in translation.
How much does it cost?
Every project is different, so I quote after a quick chat about what you need. You’ll know the cost before any work starts, and there are no surprise extras.
How long does it take?
It depends on the scope. You’ll get a realistic timeline with your quote, and I keep you posted the whole way.
Do you work with clients outside Auckland?
Yes. I’m based in Eden Terrace, Auckland, and happily work with clients anywhere in New Zealand by video call and email.
Got a project in mind?
Tell me a little about it with a quick form. I read every message myself and reply personally.
Start a project