A monster with a lot to say.
It started in 2021 with an email to Andrew at Behemoth. They had big beers, a bigger personality and a monster called Churly.
They also had a release schedule that would make most designers sweat. Behemoth needed labels that could keep pace, week after week, without the brand losing its bite.
One designer, start to finish.
Less than a year later I was running the whole design process, from first idea to the file at the printer.
The system is simple: Churly is the star. Every release gets its own illustrated scene, usually with a pop-culture nod and a pun on the name. A consistent masthead, layout and can template keep each one unmistakably Behemoth, so a fridge full of them reads as one loud, happy family.
- Labels & cans
- 6-packs & shippers
- Illustration
- Social content
- Merch
- Sister brands
- Copywriting
- 2021
- One email to Behemoth. It went well.
- 60+
- New labels designed in 2024 alone
- 1
- Designer doing the lot, start to finish
Almost a new can every week.
A selection of 2026 releases. Hover over a can for its name; there are 46 on the homepage if you’re keen.
Every release gets its own scene.
Each label is drawn as a full illustration, then reworked for social posts, tap badges, posters and email, so a launch looks just as good in the feed as in the fridge.
The family keeps growing.
Alongside Behemoth I design the brands around it, from Churly’s brewpub to canned cocktails, hop water and non-alc ranges. Each gets its own personality while still feeling part of the family.
Labels people pick up, and judges notice.
Behemoth labels and packaging have been up for awards at the New Zealand Brewers Guild Awards, and several labels have made the top 10 of the GABS Craft Beer Label Design Awards.
More importantly, the fridge looks like Behemoth: loud, funny and impossible to walk past.
Nick gets Behemoth. Every release comes back funnier, sharper and more us than the brief we sent.
Got a beer that needs a label?
Breweries are some of my favourite clients. Tell me about the brew and I’ll come back with ideas, a timeline and a clear quote.
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