Craft beer label design · Auckland, NZBeer labels people grab first.
Can art, label systems and launch graphics for breweries. I’ve designed every Behemoth Brewing Co. release since 2021, so I know what it takes to get a can noticed in a packed fridge.







One brewery. A new can most weeks.
A slice of what I’ve designed for Behemoth in 2025 and 2026. Every can has its own joke, its own world and its own colour, and they all still look like Behemoth.

Misa Christmas TreePiney West Coast IPA 
Party of OneSingle Hop Hazy IPA 
Something HazyHazy IPA 
Small Label Big HopsDouble IPA 
Saturation of El DoradoWest Coast IPA 
UnderarmTrans Tasman IPA 
No New PopeBlack Smoked Imperial Stout 
Pastor of MuppetsNZ IPA 
Juicy in the Sky with ChurlysHazy IPA 
Say Hello To My Hoppy FriendHazy IPA 
Terrible Tariff TantrumHazy IPA 
It’s Danner TimeHazy IPA 
Sun Soaked StoutTropical Stout 
Latin AmberAmber Ale 
Juice WayneHazy IPA 
HophemothTriple Hazy IPA 
Jingle JuiceHazy IPA 
Pursuit of FruitinessWatermelon Sour Ale 
Pallet WreckerDouble IPA

Maple Syrup SpaghettiMaple Imperial Stout 
Master of PuppetsAmerican IPA 
Chur-assic HopJuicy Unfiltered IPA 
Putin’s LapdogDouble Hazy IPA 
Churly’s ShareWhisky Stout 
Boo’s BrewNon Alc Hazy IPA 
Hop Buddies: Don & VladHazy IPA 
Cheech & ChongFresh Hop Hazy IPA 
Chur-toberfest 2025Festival Lager 
McHoppinWest Coast IPA 
Earn itUltra Low Carb Lager 
Tropical Mo FoHazy IPA 
Dump the TrumpAmerican IPA 
Stop Hop and RollFresh Hop Cold IPA 
Die Hard is Still a Christmas MovieHazy IPA 
Generous Hop SprinkleHazy IPA 
Brian: He’s Not a HopFresh Hop West Coast IPA 
World’s Best Cup of CoffeeCoffee Imperial Stout

Undercover AmericanIPA 
These Strawberries Taste Like StrawberriesSour Ale 
Shower BeerHazy IPA 
Drink Yesterday #13 Let Them Eat CakeHazy IPA 
Elon’s LapdogDouble Hazy IPA 
Portlandia PilsnerWest Coast Pilsner 
NeighbourinoPale Ale 
Secretly SaisonBelgian IPA 
All Day BreakfastStrawberry Sour Ale 
Half TimeOrange Session IPA 
It’s my Birthday and I’ll Gin if I want toGin IPA 
Cool me DownWatermelon Hazy Pale Ale 
Son of a NutcrackerHazelnut Imperial Stout 
Fresh Hop Sauvin SlayerFresh Hop Double IPA 
How Much for Greenland?West Coast IPA 
Nec-a-tron! City of the FutureHazy IPA 
Green GoldFresh Hop West Coast IPA 
Cordless BungyHazy IPA
62 cans shown, all from 2025 and 2026. Read the Behemoth case study
The label is just the start.
Each release begins as one illustration. Then it becomes a print-ready label, a can mockup for pre-sales, a tap badge and a social post. Same artwork, set up properly for each job. This one is Nectar of the Gods, a triple hazy IPA.




Everything a release needs.
- Label and can illustration
- Wraps, printed cans and 6-packs
- Core range systems and one-off releases
- Tap badges and decals
- Can mockups and launch socials
- Print-ready files on your printer’s dieline
I’ve done this a few hundred times.
Since 2021 I’ve designed every Behemoth Brewing Co. release, from the first sketch to the final print files. That’s core beers, weekly one-offs, collabs, festival lagers and barrel-aged stouts.
A beer label has a hard job. It has to be spotted from across the fridge, tell people the style in a heartbeat, and still make them smile on the third can. I design for all three.
Behemoth labels and packaging have been up for awards at the New Zealand Brewers Guild Awards, and several labels have made the top 10 of the GABS Craft Beer Label Design Awards.
Nick gets Behemoth. Every release comes back funnier, sharper and more us than the brief we sent.
Four steps. No fluff.
One designer from first chat to final file, so nothing gets lost in a hand-off.
- 一
Chat
Tell me what you’re making, who it’s for and when you need it. I’ll come back with a clear quote before any work starts.
- 二
Ideas
I sketch, explore and then show you a focused set of concepts. Not a hundred half-baked options.
- 三
Refine
We shape your favourite together until it feels right, and it reads well at every size.
- 四
Deliver
Print-ready and digital files, set up properly, plus help getting it out the door.
See it in action.
Good to know.
Do you only design labels for beer?
No. Beer is where I’ve done the most, but I also design for canned cocktails, hop water, non-alcoholic ranges and brewpubs. If it comes in a can or a bottle, I’m keen.
Can you design a whole range, not just one label?
Yes. I design core ranges that sit together on the shelf, and one-off releases that still feel like the same brewery. For Behemoth I do both.
Can you work with my printer or can supplier?
Absolutely. I set up artwork to your printer’s dielines and specs, and I’m happy to talk to them directly so nothing gets lost in translation.
What about the mandatory information on the label?
I lay out everything you supply, like ABV, standard drinks, the barcode and warning marks, so it’s clear and legible. You stay responsible for checking the content meets the labelling rules.
Can I get more than the label?
Yes. Most releases need a can mockup for pre-sales, a tap badge and social graphics too. I build them from the same artwork so the launch looks like one thing.
How much does it cost?
Every project is different, so I quote after a quick chat about what you need. You’ll know the cost before any work starts, and there are no surprise extras.
How long does it take?
It depends on the scope. You’ll get a realistic timeline with your quote, and I keep you posted the whole way.
Do you work with clients outside Auckland?
Yes. I’m based in Eden Terrace, Auckland, and happily work with clients anywhere in New Zealand by video call and email.
Got a beer that needs a label?
Tell me what you’re brewing with a quick form. I read every message myself and reply personally.
Start a project





