Appliance Outlet

A customer service training booklet that staff actually want to read.

Client: Appliance Outlet
Discipline: Print & editorial
Deliverables: Customer service training booklet

Appliance Outlet training booklet open on the customer framework spread

The project

Training, minus the yawn.

Training manuals have a reputation. Appliance Outlet wanted one their team would actually pick up.

Colour-coded sections, short chunks of copy and real-world sales scenarios with friendly faces turn the customer service framework into something easy to read and easy to remember.

Appliance Outlet customer service training booklet cover

Photo spread inside the Appliance Outlet booklet

Next project

Behemoth Brewing Co.

Labels, packaging and illustration →

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Manuals, reports and booklets people actually finish. Tell me what you’re working on.

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