Eden Terrace, Auckland · Hiroshima

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Project

Maxlife

Battery packaging that shouts “expect more” from a crowded hardware shelf.

Client
Maxlife
Discipline
Packaging & illustration
Deliverables
Blister pack packaging, mascot illustration
Maxlife alkaline and rechargeable AA battery blister packs
The project

Expect more.

Batteries all look the same on the shelf, so Maxlife needed packs that jump out.

Electric greens and blues, a big, confident wordmark and Maxtron, an illustrated robot mascot on the back of pack, give the range some personality next to the usual suspects.

Back of a Maxlife pack featuring the illustrated Maxtron robot mascot
Start a project

Need packaging that pops?

Tell me about your product and shelf, and I’ll come back with ideas and a clear quote.

Start a project